Software Built Around Your Business
Custom applications, AI integration and automation for businesses that have outgrown spreadsheets, manual processes and off-the-shelf software.
We build the systems that run your business — internal tools and customer portals, AI assistants, ecommerce and dealer platforms, and the automated workflows that connect everything in between.
Sound Familiar?
Most of the work we do starts with one of these. If you recognise two or three of them, there is usually something worth fixing.
- A spreadsheet is quietly running an important part of the business, and only one person really understands it.
- Someone re-types the same information into a second system every day because the two don't talk to each other.
- An entire process — orders, returns, approvals, scheduling — lives in an email inbox.
- Staff spend real time hunting for information that the company definitely has somewhere.
- You pay per seat for software you use ten percent of, and it still doesn't do the one thing you need.
- Dealers or trade customers phone or email their orders in because your store can't handle their pricing.
- The same report gets rebuilt by hand every week or month.
- Growth means hiring another person to do the copying, checking and chasing.
What We Build
Four things, done properly. Most projects start in one of them and grow into another.
Custom Business Applications
When off-the-shelf software doesn't fit the way your company operates, we build the application around how you actually work.
- Internal management tools and dashboards
- Customer, member and dealer portals
- Quoting, scheduling, inventory and reporting systems
- Product configurators and operational software
AI Integration & Automation
We connect AI to your data, applications and documents so it does useful work, instead of generating text in a chat window.
- Internal assistants grounded in your own company knowledge
- Reading, classifying and extracting from documents
- Reports written and summarised automatically
- Plain-language access to data you already have
E-Commerce & B2B Systems
For businesses whose selling has outgrown a standard online store — dealer pricing, custom products and order logic that plugins can't handle.
- Dealer portals and customer-specific pricing
- Product configurators and custom checkout flows
- Inventory, shipping and returns workflows
- Ordering APIs for your larger accounts
Workflow Automation & Integrations
If your team does the same computer task over and over, there is a good chance we can automate part of it.
- Connecting CRM, accounting, ecommerce and shipping tools
- Document generation, notifications and approvals
- Customer follow-up that runs on its own
- Keeping data in sync between systems
You don't need to know what to buy
Show us how your business works, what's slowing it down and what you wish worked differently. We'll tell you whether the answer is a custom application, an AI assistant, an automated workflow, an integration between things you already own — or whether you don't need us at all. We build the technology around you, not the other way round.
Problems We've Solved
Real systems built for real businesses — replacing manual processes, connecting disconnected tools and putting scattered information in one place.
Replaced a legacy store with a single platform that runs retail orders, dealer-specific pricing, custom products, returns and day-to-day operations without losing 15 years of order history.
Put scheduling, membership plans, pricing rules, payments and required paperwork into one system, so staff stopped stitching together calendars, spreadsheets and paper forms.
Turned a manual, email-driven return process into a tracked workflow with customer-submitted photos, status updates, shipping labels and paperwork generated automatically.
Gave dealers their own logins, their own negotiated pricing and a way to place orders directly, including programmatic ordering for the larger accounts, instead of phoning them in.
Built the app, the firmware and the control experience that let customers run a multi-channel lighting product from their phone, turning hardware into a product people can actually use.
Migrated years of membership records out of files and spreadsheets into a single system with chapter hierarchies, role-based access and an audit trail of who changed what.
We Build It Ourselves
You are not hiring a middleman. The same people who scope the work write the code, design the database, build the integrations and run the infrastructure. That is why we can take on the awkward projects — the ones with dealer pricing rules, legacy data that has to survive, or a physical product on the other end.
Stores and Sites We've Built
Alongside the systems work, we've built and run online stores and business websites for retailers, manufacturers and service businesses.
Tell us what's slowing your business down
You don't need to arrive with a spec or know what technology you need. Tell us what's taking too much time, costing too much money, or not working the way you want, and we'll tell you honestly what we'd do about it.