Plenty of businesses do fine on a standard online store. Then the way they sell stops fitting the way the store works: dealers need their own pricing, products need to be configured, orders need to reach accounting, and returns need to be tracked. That is the work we do. When a standard store stops fitting your business, we build the systems around it, or replace the pieces holding you back.
None of these mean you picked the wrong platform. They usually mean your business sells in a way the platform was never designed to handle, and your team has been covering the gap by hand.
These are the pieces businesses usually come to us for. Most projects are a handful of them, not all of them.
Negotiated pricing per customer, per dealer tier or per contract, applied automatically at checkout instead of being looked up in a spreadsheet. Volume breaks, price lists, promotional pricing and rules for who can see what.
Dealers get their own login, their own pricing, their order history and a way to place orders themselves. Larger accounts can order programmatically instead of sending a purchase order for someone to key in.
Products with real options: lengths, colors, fitments, quantities, add-ons and combinations that depend on each other. The rules live in the system, so the customer can only build something you can actually make and ship.
Checkout that matches how you get paid: purchase orders, account terms, deposits, quotes that convert into orders, approval steps, freight arrangements and saved payment methods for repeat buyers.
Connect the store to the systems that already run your business, so stock levels, customers and orders move between them automatically and nobody re-keys an order into accounting or the ERP.
A tracked process instead of an email thread: customers submit the request and photos, staff approve or reject it, status updates go out on their own, and the labels and paperwork are generated for you.
Live rates, label generation, tracking, multiple carriers, split and partial shipments, dealer freight rules and the pick-and-pack steps your warehouse actually follows.
Ordering rules that are specific to you: minimums, allocations, backorders, lead times, made-to-order items, drop ship, and APIs so partners and internal tools can read and place orders directly.
One catalog that serves retail buyers and trade buyers at once, with the complex parts handled properly: kits and assemblies, fitment and compatibility data, restricted products, regional availability and channel-specific pricing.
Rebuilding everything is not usually the right answer, and we will say so. If your storefront works and the problem is dealer pricing, ordering or the handoff into your other systems, the sensible move is to build those pieces around what you already run and leave the rest alone.
Sometimes the platform itself is the ceiling, and every fix has to be bolted on with another plugin. When that's the case, we say that too, and we replace the piece that's causing it rather than starting from a blank page. Existing orders, customers, products and history come with you.
Either way, the first conversation is about how you sell today, not about what software you should buy.
This work pays for itself when the way you sell is genuinely unusual. When it isn't, a standard store will serve you better and cost a fraction of what we would charge. We would rather say so up front.
If the gap is between systems you already own rather than in the store itself, that is a different job: workflow automation and integrations.
We've done this end to end. For a manufacturer selling to both consumers and a dealer network, we replaced a store that had run out of room with one system that handles consumer sales, dealer-specific pricing, custom-configured products, orders, returns and the day-to-day operations behind them, without losing the order history the business was built on.
Walk us through how orders actually reach you today, including the phone calls, the spreadsheets and the re-typing. We'll tell you what could be built around your current setup and what would be better replaced.
Platform integration and modernization. We work alongside existing storefronts and legacy platforms rather than demanding a clean slate. Overlay architectures let modern application code run against an existing database and existing front end, keeping backward compatibility while new capability is added incrementally. Replacements are staged so the business keeps selling throughout.
Data migration. Products, variants, customers, dealer accounts, pricing agreements and years of order history are migrated with reconciliation passes and rollback plans, not a one-shot import. Historical orders stay queryable after the cutover.
Catalog and pricing modeling. Pricing is modeled as rules rather than static columns: customer and dealer tiers, contract prices, quantity breaks, channel-specific pricing and promotions resolved through a single pricing service so the storefront, the dealer portal, the API and the admin all agree on the number.
Order pipelines. Orders move through explicit states with queued jobs, retries and idempotent webhook handling, so a carrier timeout or a payment provider retry can't duplicate an order or silently drop one. Every transition is logged for support and reconciliation.
Payment Intents, saved payment methods, signed webhook handling and multi-carrier rating, labels and tracking.
Dealer and partner APIs for programmatic ordering, plus real-time admin tooling for orders, customers and returns.
Order and journey analytics, cart and checkout drop-off tracking, and generated documents for invoices, packing slips and RMAs.
Tell us where the manual work happens: the dealer orders that arrive by phone, the pricing spreadsheet, the orders someone re-types into accounting. That conversation is usually enough to tell you what's worth building.